Using USDA disaster designations and the U.S. Drought Monitor to identify ag retailers and lenders operating in federally declared disaster zones, then surfacing them as prospects at the exact moment their growers need financing and risk-reduction tools.
Using USDA disaster designations and the U.S. Drought Monitor to identify ag retailers and lenders in federally declared disaster zones at the exact moment post-disaster urgency unlocks demand for input financing and crop plan warranties.
Each lead card below is built from an active USDA disaster designation and cross-referenced with CropLife 100 retailer data. Every signal has been independently verified.
The current agricultural environment creates a perfect storm for Growers Edge's product suite.
As of February 2026, 46.6% of the Lower 48 states are in drought. The Southeast has been below normal precipitation since July 2025. Texas is entering its 6th consecutive drought year. Missouri, Tennessee, and Arkansas all received Secretarial Disaster Designations in late 2025. This is not a localized event. It is a systemic, multi-state agricultural crisis.
Total U.S. farm sector debt is forecast at $591.8B in 2025, up 20% since 2022. Net farm income is projected to decline in 2026, with the Heartland region specifically hit by lower crop receipts. Farmers are entering spring 2026 with depleted reserves after drought losses, rising costs, and declining commodity prices.
26 M&A deals closed in 2024, the highest in five years. Cooperatives are both buyers and sellers. Consolidation creates technology evaluation windows where the combined entity needs to standardize financing and risk tools. GreenPoint AG itself was formed from a 2020 three-way merger and is still integrating.
Farmers are expected to take a "wait and see" approach in 2025 and 2026, holding off on non-essential input purchases. This is the exact behavior Crop Plan Warranty is designed to counter: guarantee the yield, remove the risk, close the sale. Retailers without warranty tools will lose wallet share.
Uses USDA NASS county-level crop yield data to identify where harvests dropped significantly below the 5-year trend. Maps those counties to ag retailers whose growers just had a bad year and are heading into spring planting decisions with maximum risk aversion. Annual cadence tied to yield data release (Q1) and spring purchasing season (Q1-Q2).
Identifies counties where crop yields have fallen below the statistical trend for 2+ consecutive years, suggesting systemic issues rather than one-off weather. Cross-references USDA cause-of-loss data with manufacturer product portfolios to match the right input manufacturer to the right regional problem. Targets manufacturers with Crop Plan Warranty + FarmTest as the adoption bundle.
Monitors EPA Federal Register notices for new active ingredient registrations and new use approvals. Each registration signals a manufacturer that just cleared the regulatory hurdle and now faces the hardest part: getting farmers to switch from what they know. Targets the manufacturer's VP of Sales during the 6 to 18 month pre-launch window.
Analyzes Farm Credit Administration quarterly call report data to identify Farm Credit associations showing rising loan delinquency rates, growing loss allowances, or portfolio concentration in drought-affected regions. Targets Chief Credit Officers and lending VPs with the Land & Portfolio Intelligence product.
Uses the USDA Organic Integrity Database to identify farms in the 3-year organic transition period. During transition, farmers face higher costs but can't sell at organic premiums. Maps transitioning farm clusters to the ag retailers and lenders serving those geographies, positioning Input Financing for the transition gap.